Rafael Hanuman

When people look at these images, they should first understand that this was 1998.

In 1998, standard high-end computers had 128MB of RAM, 200MHz processors, and 500MB disks. That's why the 3D is limited.

Especially in this Hello Kitty work. Although looking at it from today, it's still cool, and there are still many designers today who can't make such a piece of work.


The situation was as follows: these children didn't do what the director of photography asked because they didn't understand, because they were 2-3 years old.


And I had decided to get into 3D design, and I tried to put 3D design in everything, and 3D design was debuting in the world of art. So I proposed 3D.

So we decided to take the photos first, and then imagine a scenario that would fit the photos. And the scenario was 3D using Alias Maya.


And then an interesting detail: The little girls, even though they didn’t understand the situation, already showed jealousy for appearing more.


They liked the game and wanted to be the stars of the photos. Which shows that models are born models.

The question of the character’s design, with or without fur, was a decision based on my lack of practice.


These images were the first 3D images I drew and later printed in Off-set.


There were a series of challenges to solve, calculations to make, to transfer an image from a program designed for animation to an Off-set printer.


Issues of pixel calculations, output file formats, storage... And looking at it today, I can analyze how good the Maya software was at that time.


I tested the kitten with fur, and it was a bit scary. It looked too real. But it didn’t look too good. The final result worked well as a whole.


Think about the first times people saw movies, looking behind the screen to see if the people in the movie were behind the screen.


In 1998, making a realistic 3D character was scary. That’s why I removed the fur and rendered it this way, as you see in the images.