Rafael Hanuman

This is an internal promotion video.

It is a promotion video that runs on monitors inside stores.

It is the new form of posters. Posters that move. Paper posters are over.

In Chile, I made a lot of these pieces.

In Brazil, this sector is reserved for the owners of advertising screens.

In this right-wing communism that the West has become, there is only one company per field.

So, in this digital advertising field, I no longer believe I will work because it will become outdated very quickly.

They are just moving posters. Soon, artificial intelligence will do it. However, when they appeared, they were very cool. Good people did beautiful work.

I used to wait for planes, for hours, looking at this type of advertising. And I would think: to make this, I need this.

I would think: to make this other, I need that, I believe they did it this way or that way, with this technique...

In 5 years, there are so many works out there, and they are so bad... It doesn't even make me want to work with this advertising anymore.