Rafael Hanuman

Aleksandr Rodchenko is the principle of Graphic Design.

Did Graphic Design exist before? Yes, it did. Did the Plastic Artist exist before? Yes, it did.

Did a Plastic Artist Graphic Designer exist before? No. It did not exist. It began to exist from there.

Monet and Van Gogh destroyed color. They destroyed it in a figurative sense. This means that both deconstructed color and treated it as they wished.

Then Mondrian and Rodchenko arrived.

Aleksandr Rodchenko and Mondrian destroyed form.

They destroyed it in a figurative sense. This means they deconstructed form.

And they treated it as they wished.

Mondrian immersed himself even more in the plastic arts.

But Rodchenko had a whole constructivist theoretical structure and, in some ways, a modernist one.

Do not forget that Russian constructivists influenced the Bauhaus and, therefore, Modernism. Not the other way around.

However, the most important thing is that Rodchenko began to use photography as art. And began to mix photos with the plastic arts.

By mixing photography with painting, Graphic Design was created.

In the work of Aleksandr Rodchenko, you can see the principle of Design. In the same way it is done today on computers.

By studying his graphic work, his photos, his texts, any modern designer will recognize the principles that govern this art.

Aleksandr Rodchenko: the first complete Graphic Designer. The first true Graphic Designer.

Born at the end of the 19th century, in the 1890s, just do the math.

His mature work around 1925.

Graphic Design is 100 years old.