Rafael Hanuman

At first, there was Bethy Lago. Unique, alone, self-sufficient. Who saw, saw, who heard, heard. There was a textile industry, but no fashion.

Because there is no fashion without the fashion spirit of the models. There is no fashion if there are no women for fashion. Men's clothing does not change.

Before the era of Brazilian international models in the 1990s and 2000s, there was no fashion. Simple as that.

If someone wanted to hold a fashion show in Brazil, a recognized show, they would put one or another actress from Globo's network.

And if you need any clarification on that, then this text is not for you.

She was abroad, Bethy Lago, the first of the firsts, the philosopher's stone, the quintessential Brazilian model.

Far from the colony, cosmopolitan, a citizen of the world, elegantly modern, a woman ahead of her time, the leader, the aesthetic sense,

the reference of all that is good, the best of everything...

How to understand what a fashion model is without having one to show what it is to be a model? It's very difficult. It's a task for philosophers,

It's a task for intellectuals, a task for some genius. Or for someone who had the natural vocation to be the masterpiece. She was to Brazilians what Hepburn was to North Americans.

It was a very organic perception of mine. A child's perception. I would look at that woman and think, how beautiful... That is the woman. That is a woman.

Only years later did I approach a girl with the same biological style and understand the type of beauty of Betty Lago. And I won't clarify it here.

But, when a textile designer wanted to make successful clothes, he would only think: How would a woman like Bethy Lago look in these clothes?