Rafael Hanuman

Or rather, the first fashion catalogs.

I found these images. Obviously, you can't see anything. I know.

They are a photograph taken with the first digital cameras, on a print.

Because in 1996, the most advanced technology was 100mb ZIP disks or DAT tapes. It was difficult to maintain files.

Especially of things that, at the time, I didn't know would be important.



The dark-haired model in the photos is named Analice Nicolau.

The blonde was Miss Santa Catarina. I don’t remember her name.

The chubby girl was the daughter of one of the contractors, who insisted.

The model, we nicknamed Bocão, and took the photos in an ecstatic state.

The work was done for a shopping center in the city of Brusque.

Several factory stores joined together to create a catalog. The seller sold what he didn’t understand.

The computer part was done in the city of Jaraguá do Sul, and I don’t remember the agency’s name. The owner’s name was Fernando.

This Fernando sold the photographs with a green background and said it was very easy to put another background.

And indeed it was, but not for a catalog that was a book, with so many pages.

The order was, any idea, no matter how simple, is welcome.

100 good ideas are not easy to have.

I was called to help.

This was my first job in the fashion industry.

I was responsible for removing the backgrounds from the hair.

I used to paint, worked in advertising, and taught Photoshop.

After this, I fell in love with the industry.



You can't see much in the images.

But I will describe them for you:

They were beautiful...